Vonage APIs direct-to-carrier model and adaptive routing engine reduce message latency and guarantee consistent high deliverability — regardless of the destination.
Validate the phone number
By incorporating Vonage APIs Number Insight into your Social Invites workflow, you can validate a recipient’s number automatically before the invitation goes out. This enables you to avoid sending messages to out-of-service numbers or landlines.
Track your invitations
Using Vonage APIs dashboard or Management API, you can track the delivery and click-through of each app invitation you send. If you embed trackable links in the messages, you can determine who initiated each invitation, who clicked through and who installed your app. You can use this information to send a message — or even a gift — to thank users for sharing your app.
Analytics for delivery optimisation
You can optimise app promotion campaigns with insights available on Vonage APIs dashboard or through the Management API.
Single code base
Different destinations have different requirements, but Vonage APIs regulation engine transparently achieves message compliance worldwide so you don’t have to write separate code for invitations sent to different countries. For example, Vonage's SMS API transforms outbound messages automatically to guarantee proper encoding, sender ID, message length and more.
Verify app installations
When an invitee installs your app, you can verify the legitimacy of their installation by using the Verify API or SDK. You can also check whether the URL used to download your app is the same URL that was sent to the phone, enabling you to verify the user automatically.