SalonIQ: Innovation and Style with the Vonage SMS API

SalonIQ, based in Kent, England, supports over 2,500 salons in the UK, Australia, Spain, Ireland and South Africa with a software system that enables customers to book appointments and manage communications easily. The Vonage SMS API helps users of the system communicate more effectively with their customers.

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Vonage Solutions and Features

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Challenge

Although SalonIQ's previous vendor offered adequate technology, it fell far short of providing responsive and effective support. SalonIQ wanted both excellent technology and a consistently high level of support.
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Solution

Vonage SMS API
Key

Results

After switching to Vonage SMS, SalonIQ was able to continue the expansion of its business with the confidence that their communications system was extremely reliable. If questions arise, Vonage responds quickly and resolves any issues.

Vonage APIs for Fast and Seamless Customer Experience

No matter what your business, today’s gold standard for customer satisfaction is all about providing clients with technology that allows easy-to-use, responsive communications. The growing number of simple smartphone apps that allow hotel and restaurant reservations, transportation booking, ordering groceries and even finding and paying for parking spaces, is evidence of how customers are embracing this new way of getting things done.

With this kind of fast and seamless experience in mind, more and more salons and spas are utilising the same model to assist customers with scheduling, tracking and fulfilling appointments at their favourite hair and beauty shops. Now a salon’s front desk personnel can focus on tasks other than booking and rescheduling appointments with this reliable time- and cost-efficient way to manage business and scheduling.

Switching to Nexmo to Streamline Communications

SalonIQ, based in Kent, England, supports over 2,500 salons in the UK, Australia, Spain, Ireland and South Africa with a software system that enables customers to book appointments and manage communications easily. At the heart of these communications is Nexmo. SalonIQ switched to Nexmo after their former provider was not able to offer the level of support needed to assist the expanding company.

Using the Vonage-enabled SalonIQ system, a salon can send a message to a client to remind them of an upcoming appointment and the client has the choice to text back “NO” if they can’t make that appointment. These communications are made possible via the Vonage SMS API. A message is sent back to the salon through the SalonIQ system. The salon is then alerted that the client can’t make the scheduled time and salon staff can follow up with a call, text or email to reschedule.

Solving Issues with Validation

“Our customers, the salons, have different options available to them,” said Mosu Babu, SalonIQ CTO. “One is, when a client makes an appointment, the salon can send a text confirming that the appointment was made. Another option is, when it’s time for the appointment, a message can be sent a day before to remind them of the appointment. Also, once the appointment takes place, a message can be sent thanking the customer and asking if they would like to recommend the salon to a friend or leave a review. Nexmo enables all of those communications.”

Babu also needed to help Salon IQ customers find out why using certain phone numbers they had on file were failing to reach clients. “With Nexmo’s SMS API, we can enable our customer salons to validate client numbers they have before entering them into the system.”

No matter what your business, today’s gold standard for customer satisfaction is all about providing clients with technology that allows easy-to-use, responsive communications. The growing number of simple smartphone apps that allow hotel and restaurant reservations, transportation booking, ordering groceries and even finding and paying for parking spaces, is evidence of how customers are embracing this new way of getting things done.

With this kind of fast and seamless experience in mind, more and more salons and spas are utilising the same model to assist customers with scheduling, tracking and fulfilling appointments at their favourite hair and beauty shops. Now a salon’s front desk personnel can focus on tasks other than booking and rescheduling appointments with this reliable time- and cost-efficient way to manage business and scheduling.

Switching to Vonage to Streamline Communications

SalonIQ, based in Kent, England, supports over 2,500 salons in the UK, Australia, Spain, Ireland and South Africa with a software system that enables customers to book appointments and manage communications easily. At the heart of these communications is Vonage. SalonIQ switched to Vonage after their former provider was not able to offer the level of support needed to assist the expanding company.

Using the Vonage-enabled SalonIQ system, a salon can send a message to a client to remind them of an upcoming appointment and the client has the choice to text back “NO” if they can’t make that appointment. These communications are made possible via Vonage's SMS API. A message is sent back to the salon through the SalonIQ system. The salon is then alerted that the client can’t make the scheduled time and salon staff can follow up with a call, text or email to reschedule.

Solving Issues with Validation

“Our customers, the salons, have different options available to them,” said Mosu Babu, SalonIQ CTO. “One is, when a client makes an appointment, the salon can send a text confirming that the appointment was made. Another option is, when it’s time for the appointment, a message can be sent a day before to remind them of the appointment. Also, once the appointment takes place, a message can be sent thanking the customer and asking if they would like to recommend the salon to a friend or leave a review. Nexmo enables all of those communications.”

Babu also needed to help SalonIQ customers find out why certain using certain phone numbers they had on file were failing to reach clients. “With the Vonage SMS API, we can enable our customer salons to validate client numbers they have before entering them into the system.”

According to Babu, Vonage has been extremely responsive to his company’s needs. “It’s all about the support we get from Nexmo. We’ve been very impressed. Vonage helped us implement this system in a very short amount of time. It was really phenomenal. As soon as we started the project, we finished it! We completed the prototype in about two days and it started working on our beta server in no time at all. We are very pleased with the outcomes we’ve received by using Vonage.”

"We’ve been very impressed. Vonage helped us implement this system in a very short amount of time. It was really phenomenal. As soon as we started the project, we finished it! We completed the prototype in about two days and it started working on our beta server in no time at all. We are very pleased with the outcomes we’ve received by using Vonage."

Mosu Babucto, CTO, SalonIQ

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